New to Pinterest? Here are a few tips to help you get started. This will help you avoid having potential customers or clients seeing your personal activity on the site. If you do want to use Pinterest as an individual, you may want to create a separate profile that’s not directly associated with your business.
Similar to Facebook, there are a number of marketing benefits associated with making the switch to a Pinterest Business Page, including access to Pinterest Analytics and other tools to promote your business. If you already have a personal page, you can convert it to a business page as well. “What if I already have a personal profile?” To set up a new business account go to /business/create. You do not need to create a personal Pinterest Profile to create a Pinterest Business Page. New to Twitter? Here are a few tips to help you get started. This is especially true if you plan to share content or participate in conversations that are not relevant to your business’s target audience. If you do decide to use Twitter for personal reasons as well, you’ll want to create a separate Twitter handle. All you’ll need to do is make sure you’re using a Twitter handle that reflects your business and that you’re filling out the right information. Twitter does not differentiate between the different “types” of Twitter users. You do not need to create a personal Twitter handle before creating an account for your business. If you’re already using a Facebook Profile to market your business, you can convert your profile to a page in a few easy steps! Here’s how. You will also limit your potential to build relationships with people who want to show support for your business by becoming a Facebook Fan, not a friend on Facebook. By using a profile for marketing purposes, you are violating Facebook’s Statement of Rights and Responsibilities.īut more importantly, if you’re not using a page, you won’t have access to Facebook Insights or other tools Facebook created specifically for businesses on the site. “Can’t I just use my profile to market my page?” This doesn’t mean you need to actively use your Facebook Profile or that your Facebook friends need to see all of your activity on your Facebook Page.īy creating a Facebook Page you will automatically separate your business activity from your personal interactions. You will need a personal profile to create a Facebook Page.įacebook wants everyone on the platform to be using the site as an individual, not just as a brand. This brings up the big question, “Do I need a personal profile to create a Facebook, Twitter, LinkedIn, or Pinterest Page for my Business?”
Maybe you’re not interested in using Facebook or Twitter in your personal life, or maybe you just don’t have the time to spend on LinkedIn or Pinterest.īut while you may not want to use these sites in your personal life, you don’t want to limit your potential to reach new customers or clients because you are not using social media to market your business. For a lot of small business owners, social media is used primarily for marketing purposes.
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